Cadillac Adopts Apollo Program Approach to Assemble Unit from Nothing for Australian Startline.

Approximately one year previously at the Vegas Grand Prix, Cadillac were finally given the official approval as the world of Formula One's newest participant for the 2026 season. Building the organization from scratch has involved a hectic work rate that the team principal, Graeme Lowdon, has likened to the Apollo program. As F1 descends on the Vegas strip this weekend, Cadillac understand time is getting tight.

The Race Against Time to Australia

At the last event of the campaign to be held in the United States, with just over 100 days to go before they take to the track for the first time in Melbourne at the 2026 season opener, Cadillac have made significant progress but, in what must seem like a sisyphean task, they are conscious there will not be sufficient time.

The CTO, Nick Chester, joined the newly formed project in early 2023 soon after it was established, when the organization were without even an official entry. He has been at its heart from that point and enjoys a amused expression when thinking about the experience.

“There might be a short period looking back at what the team has achieved and say: ‘Incredible, what an achievement what the team has created in less than three years,’” Chester states. “But then the following moment you realize: ‘Yes, we still have quite a lot to do.’”

A One-of-a-Kind Task

Chester enjoyed success at the Renault team in the driver Fernando Alonso's title-winning years of 2005/2006 and was in command of technical direction at the recently formed Mercedes Formula E team, but nothing has been quite like the challenge of bringing the quintessentially American Cadillac brand, a works entry sponsored by the corporate entity, General Motors Corporation, into Formula One.

“Creating an Formula One team from nothing, how often do you get the opportunity to do that?” he says. “It's unparalleled. In an well-set team you rarely get the possibility to alter cultural approach.”

With each passing day that goes by focus are sharper on the approaching decisive point in the Australian GP and expectations are being handled.

“You have to assume that any new team entering the sport is probably going to finish last but merely participating will be an accomplishment in itself,” Lowdon stated earlier this year and while the CTO shared this view he believed the team had a reputation to build as well.
“The initial objective we intend to prove is that we belong on the grid,” he emphasizes. “So that we show up and we operate well. We seek to prove that this is a professional operation doing the correct procedures on the circuit. After we have demonstrated that we’re really credible, then we will focus on forward movement subsequently.”

Driver Lineup and Hiring Effort

In the summer they contracted Checo Pérez and Valtteri Bottas as their racers for 2026, a duo distinguished for their vast knowledge in operating at the sharp end in two championship-winning squads, the Red Bull team and the Mercedes team, and the Finnish driver reflected the attitude of fighting spirit.

“Naturally, we have a realistic outlook,” he said. “There’s going to be a huge amount of work to do, and it will likely be almost certainly a challenging beginning, because this is Formula One. But we’re not there to stay at the back. I believe with this structure, with this group, this staff, there is every reason that we won't be able to advance swiftly up to the pace and taste victory.”

To achieve that goal recruitment has been in full swing, with personnel now reaching in excess of 400 and intended to hit the goal of six hundred quickly. Alongside their present headquarters at Silverstone, the squad are in the midst of building an HQ at Fishers in the Indianapolis area and there is the GM works in Charlotte, where they are developing the plant to build the new engine, planned for the 2029 season – until then they will operate with Ferrari power units – and the Toyota's wind tunnel in Cologne. It is a complex organization, different from the direction in F1 for more centralization, and has inspired the fresh organizational mindset to which Nick Chester alluded.

Apollo Inspiration

“It's closely based on the Apollo project,” said Graeme Lowdon just before the Silverstone race in the summer. “We are pragmatic, we know how tough it is. The timelines, are extremely compressed. Well, we aren't launching a lunar mission, but the pressure is comparable.”

So they have adopted, rather than the traditional management structure, a flat management structure akin to that of NASA's, where there were a range of specialist groups all tackling various components of the mission across a variety of locations.

“When you must follow a process where someone has a problem and they escalate it to their supervisor, that supervisor communicates with a leader somewhere else, it goes back down the chain, it’s super slow,” notes Nick Chester. “We give authority to team members to take charge. Eliminating management approval for each action is much smoother and faster.”

Upcoming Challenges

The effectiveness of this flexible methodology will be tested in the pressure of racing when the season begins and there is a considerable amount at stake for F1, too. Cadillac have signed as their reserve driver the emerging American Colton Herta

Wayne Reyes
Wayne Reyes

A digital strategist with over a decade of experience in tech innovation and content creation, passionate about emerging trends.